“Where Are the AI Opportunities?”

Deepak Rustagi & Arti Rustagi

Management Consultant | AI Value Delivery Frameworks | Business Transformation​

Walk into any executive meeting today, and you’ll hear the same question: “Where are the AI opportunities?”

The result? Analysis paralysis. Organizations with massive AI potential can’t move because they lack a structured way to identify where AI delivers real value.

The Data Doesn’t Lie: AI’s Hidden Crisis

Despite the hype, the numbers reveal a sobering reality:

📊 74% of companies have yet to show tangible AI value[1]

📊 Only 2% of organizations are fully ready for enterprise AI across talent, strategy, data, and tech[2]

📊 Generative AI could unlock $2.6T–$4.4T annually—but most can’t find their share[3]

📊 Just 25% of AI initiatives deliver expected ROI[4]

The problem isn’t lack of potential. It’s lack of method.

The 3 Failure Patterns I See Every Week

As a management consultant working with organizations across industries, I’ve identified three consistent failures:

  1. Opportunity Identification Without Structure

Teams start with technology (“Let’s use ChatGPT here”), not business problems.

Result: Wishful thinking, not strategic decisions. No way to answer:

  • Is this high-impact?
  • Do we have the data?
  • What’s the ROI timeline?
  • Are we ready organizationally?
  1. Readiness Gaps Discovered Too Late

Organizations learn about readiness issues during pilots, not before:

  • Data quality problems mid-project
  • Skill gaps during deployment
  • Integration issues after investment
  • Cultural resistance when scaling

Result: Predictable failures disguised as “technical problems.”

  1. Stakeholder Misalignment

Executives want ROI. Practitioners need guidelines. IT worries about governance.

Without a shared framework, everyone talks past each other.

Why “Just Pilot Everything” Is a Trap

The standard advice: “Start small, pilot, iterate.”

The reality:

  • Pilots waste resources on poorly-vetted ideas
  • False negatives kill good opportunities due to readiness gaps
  • Value delays as organizations chase shiny objects
  • Team demoralization after repeated “failures”

Pilots test ideas. Frameworks validate opportunities.

Introducing: The AI Value Delivery Framework

After working with dozens of organizations struggling with this question, I’m developing a structured, workshop-based framework to answer it systematically.

What It Does:

  1. Business Problem Mapping

Start with: Where does the business hurt most? (Cost, time, errors, missed revenue)

  1. AI Opportunity Scoring

Evaluate against 5 criteria:

  • Impact: Revenue/cost/customer value
  • Data Readiness: Quality, governance, integration
  • Technical Feasibility: Proven AI capability
  • Org Readiness: Skills, culture, governance
  • Timeline: 3mo, 6mo, 12+mo ROI
  1. Readiness Diagnostic

Before recommending, assess:

  • Data infrastructure
  • Team capabilities
  • Systems integration
  • Organizational maturity
  1. Phased Opportunity Roadmap

Not a laundry list. Yes to:

“Start here (quick win). Prepare for this next. Delay this until ready.”

  1. Workshop Format

2-3 day facilitated session where:

  • Practitioners surface real problems
  • Executives provide strategic context
  • IT assesses feasibility
  • Team builds the roadmap together

Ownership is organizational, not consultant-driven.

The Framework in Action (Simplified Example)

Organization: Mid-size financial services firm

Problem: Loan approval takes 5 days, 23% abandonment rate

Step 1: Map business pain → $2.3M lost revenue opportunity

Step 2: Score opportunity → High impact, medium data readiness, proven AI (decision automation)

Step 3: Readiness diagnostic → Data OK, skills gap in ML ops, infrastructure ready

Step 4: Roadmap →

  • Phase 1 (3mo): Auto-prequalification (80% of volume)
  • Phase 2 (6mo): ML decision engine
  • Phase 3 (12mo): Full end-to-end automation

Result: Clear path, aligned stakeholders, confidence in execution.

Why this Framework works where others doesn’t

Most AI approaches focus on implementation.

This framework focuses on upstream opportunity identification.

It answers the three questions everyone asks:

  1. Where? High-impact opportunities, not random pilots
  2. Are we ready? Data-driven readiness assessment
  3. When? Sequenced roadmap with quick wins first

Framework Status: Draft & Open for Feedback

The framework is in active development. Current components:

Opportunity Assessment Methodology

Readiness Diagnostic Tool

Workshop Structure

Roadmap Sequencing

Implementation Playbooks (next)

Industry Templates (next)

ROI Measurement Framework (next)

This is where we come in

If you’re struggling with “Where are the AI opportunities?” I want to hear from you.

I’m seeking:

  • Organizations for pilot workshops (2-3 days)
  • Practitioners sharing their real challenges
  • Executives frustrated by failed pilots
  • Feedback to refine the methodology

Drop a comment: What’s your biggest challenge identifying AI opportunities?

  1. Don’t know which problems are AI-solvable
  2. Readiness gaps kill projects
  3. Stakeholder misalignment
  4. Other?

Or DM me your story @ icestrategychief@gmail.com. Let’s build this together.

The opportunities exist. They’re just hidden behind lack of structure.

Let’s find them.

#AI #ArtificialIntelligence #BusinessTransformation #AIStrategy #DataStrategy #Leadership #ValueRealization

Sources:

  1. https://www.bcg.com/press/24october2024-ai-adoption-in-2024-74-of-companies-struggle-to-achieve-and-scale-value 
  2. https://www.infosys.com/newsroom/press-releases/2024/enterprise-ai-readiness.html 
  3. https://www.mckinsey.com/capabilities/tech-and-ai/our-insights/the-economic-potential-of-generative-ai-the-next-productivity-frontier 
  4. https://fortune.com/article/ceos-ai-initiatves-fraction-deliver-return-on-investment-roi-study/ 

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